It's the ultimate access card to Soho and beyond. Extended happy hours, bar discounts, club entry and more in Soho, the West End and beyond. For £25 per year, your membership also comes with preferred invites to events, complimentary show tickets, fabulous salon discounts and discounted holidays.

Buy your I AM SOHO CARD now

Extended happy hours & bar discounts

Extended happy hours at bars means a more wallet-friendly night out. Some happy hours last up until closing time – if you have the card.

Free & discounted club entry

Bypass queues and entry fees at some of your favourite Soho bars and clubs, like The Shadow Lounge.

Store & Salon Discounts

Hair appointments, botox sessions and teeth whitening. It’s all covered.

Theatre Discounts

Save up to 60% on top West End, fringe and cabaret and enjoy complimentary tickets to shows

24 hour concierge

Access to our member area, where you’ll find all of the latest benefits and discount codes. You can also call us or e-mail us booking requests 24 hours a day.

Distinctive black card

Yours to keep in your wallet. Don't forget to use it - you can save money every day at our many partners.

Buy your I AM SOHO CARD now to start enjoying member-only benefits and events.